Greenfield Records, formerly known as John Doe Jr., will throw a nine-hour live music festival at Hawks & Reed from 1 to 10 p.m. on Saturday, June 8 to celebrate its 15 years of business in the city.

Greenfield Records co-owner Maria Danielson said the “Big 15th Anniversary Party” will host eight musical acts with local ties — Noise Nomads, Stella Kola, The Eye, OLD PAM, Willie Lane, Creative Writing, Big Destiny and Moth’s Frog — in a party equipped with a DJ, food from Cocina Lupita and records for sale. While the record store used to regularly hold live music concerts at its 275 Main St. shop or the sidewalk out front, Danielson said Saturday’s event will serve as the store’s largest event to date.

“Part of what we really want to celebrate is the regulars that have been coming here all these years and also the city itself — we changed our name to Greenfield Records this past summer because we love Greenfield so much,” Danielson said. “All the performers have a local connection, and almost all of them have performed at our store before, so it’s also celebrating friends who have kept us going over the years.”

Danielson and her husband Scott Seward opened the store in 2009 after moving to the city from Martha’s Vineyard. Seward had formerly owned a record store in Philadelphia and was working as a hospital custodian when the couple first moved to Greenfield. Seward and Danielson, both avid music lovers, named the store “John Doe Jr.” as an homage to the John Doe record store in Hudson, New York, owned by Seward’s brother.

Although Danielson and Seward opened a business only a year after The Great Recession of 2008, Danielson said the store saw growth in its customer base each year. While the store initially brought in a regular clientele of record collectors, Danielson said the business, in time, saw a larger, more diverse array of shoppers.

“There’s always — I would almost call them addicts — record collectors,” she said, “so we’ve always had these regular customers over the years, but definitely more people are into it now than there were at the time we opened. More younger people are into it now, which is interesting to see, and we’re also seeing more women come in then than we did it first. Business has just gotten better and better.”

Things took a turn during in the spring of 2020, when businesses across the county shut down at the onset of the COVID-19 pandemic. Danielson said the business initially survived off small business loans from Greenfield Community Savings Bank, and selling records on the online retail record shop Discogs, where she and Seward listed more than 3,000 vinyl records.

“During the pandemic, people shopped differently, but once we could open up again, we’d get one person and it was like the only place they would go besides home was come here and they would spend a lot of time and buy a lot of records,” Danielson said.

The Big 15th Anniversary party is open to all ages. Although at-the-door tickets cost $10 to $20 sliding scale, Danielson said no one will be turned away if they can not pay. All proceeds will go to Hawks & Reed as well as the performers.

“We’re not going to make any money from this. We just want to have a good, fun party,” Danielson said.

Anthony Cammalleri can be reached at acammalleri@recorder.com or 413-930-4429.